Travel Marketing Group
10542 Justin Drive
Urbandale, IA 50322

Phone: 515.251.2687
Fax: 515.251.7424
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4.8 Million Circ: Spring Vacation Guide
"DIRECT MAIL" Insert
Brochure



MAILED DIRECTLY
TO: 4.8 Million Homes
COST ONLY: $4,750 gross
DATE OF MAILING: April 2010
CLOSING: January 18, 2010
MATERIALS DUE: January 26, 2010
WE WILL DESIGN YOUR AD FOR: FREE
(send visitors guide cover photo & 24 words)
AD SIZE: .6875" (wide) x 2.0625" (tall)


Travel Marketing Group would like to introduce the "New" Spring Vacation Guide "DIRECT MAIL" Insert. This will be the centerpiece, the anchor in the premier DIRECT MAIL drop in April 2010. Our Insert will be associated in a shared mailer. Travel Marketing Group's insert will be special and unique as we are the front, back and inside covers of the entire shared mailer. All other advertisers in this shared mailing will be inside lying loose between our covers. Actually, we are the cover wrap for the entire mailing.

**Added value includes Precision Pin Point Targeting. We are partnering with a company with many years of experience and millions of dollars spent in research. Therefore, Travel Marketing Group can precisely pin point delivery not only to certain neighborhoods, but certain blocks within that neighborhood. In order to reach only highly qualified visitors, we have dissected the areas and precisely hand-picked only the best areas in which to drop our Direct Mail Insert.

MARKETS
(households in upscale family
neighborhoods in the Suburbs)

Chicago, Illinois . . . . . . . . . . . . . . . . 937,681
Indianapolis, Indiana . . . . . . . . . . . . 362,798
Louisville, Kentucky. . . . . . . . . . . . . 202,356
Detroit, Michigan . . . . . . . . . . . . . . . 586,603
Minneapolis/St Paul, Minnesota. . . 983,963
St Louis, Missouri . . . . . . . . . . . . . . . 264,775
Cincinnati, Ohio . . . . . . . . . . . . . . . . 157,908
Cleveland, Ohio . . . . . . . . . . . . . . . . . 95,985
Columbus, Ohio . . . . . . . . . . . . . . . . 349,325
Memphis, Tennessee . . . . . . . . . . . . 177,682
Nashville, Tennessee . . . . . . . . . . . . 145,139
Milwaukee, Wisconsin. . . . . . . . . . . 335,262
Overland Park/Olathe, Kansas . . . . 246,772
Total Circulation
4.8 Million


WIN A FREE AD!

In addition to the reduced rate, one lucky advertiser will be selected for a FREE ad if a signed insertion order is received by October 1, 2009. The drawing will be Friday, October 2.
(e-mail confirmation will qualify)

The POWER of our Direct Mailer

READERSHIP

  • 84% of all households read or look at print ads in the mail each week.
  • Once the mailing reaches the home, 73% will be read by women and 65% will be read by men.
  • Once the mailing reaches the home, 77% have children at home.
  • 74% will be between the ages of 31-49.
  • 70% make over $50,000

RESPONSE

  • 44% of all households made a "call to action" from a print ad from that same weeks mailing.
  • Of those 44% who will actually do something that very week, 43% have children and 40% are of the age 31-49.

Additional added Value will include online requests available at www.SpringVacGuide.com and choice key words with Google will be used during the months of April, May and June. Our goal is to drive as much qualified traffic to our site which will result in additional orders of Visitor Guides.

Additional bonus, www.SpringVacGuide.com will be promoted in our 8.0 million circulation (25 million readership) Midwest Vacation Guide Sunday Newspaper Insert dropping the first week of April which will bring a vast new audience viewing your online ad.

**Important Disclaimer: The low rate negotiated above is good for a four-page insert only. Unfortunately, this allows for a determined number of ad spaces. To take advantage of this low rate, get your signed insertion orders in early. We expect to sell out early.

*Due to contracts with larger national companies that mail tens of millions of pieces each week,
our mailing is subject to alternative delivery dates in April 2010.



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